Marketing & Web Analyst (m/w/d)
Core
Marketing & Web Analyst responsible for building automated reporting, measuring marketing effectiveness, and deriving actionable insights for a furniture discount retailer.
Role type
Marketing & Web Analyst
Builds
Automated dashboards, marketing attribution models, and data consolidation pipelines
Domain
Retail / E-commerce / Digital Marketing
Deliverable
dashboards & analysis
Required skills
BI tools (Looker), GA4, Google Tag Manager, server-side tracking, consent management, digital marketing channels (SEA, Paid Social, Display), data modeling, hypothesis-driven analysis
Preferred skills
LLM workflows, incrementality testing, geo-experiments
Responsibilities
Build and automate reporting and dashboards, measure marketing effectiveness via attribution and funnel analysis, consolidate data sources via APIs, derive actionable recommendations for stakeholders, manage tracking and data layer concepts
Seniority
Mid-level, hands-on IC