Marketing Manager SEO/SEA/GEO (m/w/d)
Core
Strategically and operationally responsible for Search Engine Marketing (SEO/SEA/GEO) to ensure product visibility in search engines and AI systems for workwear customers.
Role type
Senior Online Marketing Manager (SEO/SEA/GEO)
Builds
National and international paid search campaigns (Google Ads, Microsoft Advertising) and organic visibility optimization for workwear products.
Domain
E-commerce / Workwear / Digital Marketing
Required skills
Keyword strategy, budget management, campaign planning and execution, performance analysis (KPIs), trend and market analysis, technical understanding of tracking tools, international mindset
Preferred skills
Experience with Google Ads, Microsoft Advertising, SEO/GEO strategies, data-driven approach
Technologies
Google Ads, Microsoft Advertising/Bing, Tracking tools, Search engines, AI systems
Responsibilities
Develop and manage keyword strategy, plan and execute national and international SEA campaigns, optimize organic visibility, analyze campaign performance, create market and competitor analyses, coordinate with internal teams and external partners
Seniority
Mid-Senior, hands-on IC
