Online Marketing Manager (w/m/d)
Core
Develop and execute B2B online marketing strategies for global supply chain software solutions, managing the company website and digital campaigns.
Role type
Senior Online Marketing Manager
Builds
B2B marketing campaigns, website content, and digital leads for logistics software
Domain
Logistics / Supply Chain / SaaS
Deliverable
product features
Required skills
Online strategy, Typo3 CMS, SEO, SEA, Social Media Marketing, Content Marketing, Email Marketing, Analytics (Sistrix), B2B copywriting, Market trend analysis, AI tools for marketing processes
Preferred skills
Event support, innovative media formats, presentation skills, knowledge of logistics industry
Technologies
Typo3, Sistrix, AI tools, Social Media platforms
Responsibilities
Develop online strategies aligned with PR and marketing; manage and optimize the company website in Typo3; create B2B content and posts; control online measures and optimize SEO/SEA; monitor competition and market trends; utilize AI tools to streamline marketing processes; support events and presentations
Seniority
Mid-Senior, hands-on IC
