Manager (d/m/w) CRM & Marketing Automation
Core
Planning, designing, and implementing cross-channel marketing automation journeys (email, app, onsite) to drive customer retention and activation.
Role type
Manager, CRM & Marketing Automation
Builds
Automated customer journeys, predictive scoring models, and content automation for owned media channels.
Domain
eCommerce / Multichannel Retail
Deliverable
production ML models
Required skills
CRM/Marketing Automation, AI tools for content generation, Journey Orchestration, Predictive Scoring, RFM/Audience Modelling, A/B Testing, API integration, HTML/JS basics
Preferred skills
Experience in eCommerce or Multichannel Retail, modern AI tools for predictive audiences
Technologies
N8N, Make, Braze, Klaviyo, Bloomreach, Optivo, Segment
Responsibilities
Designing cross-channel marketing automation, optimizing trigger and lifecycle journeys, conducting A/B tests, monitoring owned-media performance metrics.
Seniority
Manager, hands-on IC