Performance Marketing Manager (m/w/d)
Core
Develop data-driven demand generation strategies and optimize the B2B marketing funnel from lead generation to qualified handover to sales.
Role type
Performance Marketing Manager (B2B)
Builds
Marketing campaigns, automated workflows, and data-driven processes for the construction industry.
Domain
Construction industry / B2B SaaS
Required skills
Demand generation strategy, Marketing operations, HubSpot, Marketing automation, CRM processes, Data analytics, Process optimization
Preferred skills
Salesforce, English (fluent), AI tools
Technologies
HubSpot, Salesforce, Marketing Automation platforms
Responsibilities
Develop demand generation strategies and optimize the marketing funnel; Manage HubSpot, lead management, lead scoring, and lifecycle processes; Establish KPI dashboards and analyze the customer journey; Identify automation potential and implement AI-supported workflows; Collaborate with sales, product management, and revenue operations; Test new approaches and establish best practices.
Seniority
Mid-Senior, hands-on IC