Manager (m/w/d) Brand Activation
Core
Conception and execution of sales promotions across the entire value chain for the brand portfolio, including POS and digital channels.
Role type
Manager, Brand Activation / Sales Promotion
Builds
Sales promotion campaigns, loyalty programs, and promotional bundles for beverage brands
Domain
FMCG / Beverage Industry
Deliverable
product features
Required skills
Strategic planning, KPI analysis, budget management, agency management, POS/Digital campaign execution
Preferred skills
Hands-on mentality, initiative, structured work style
Technologies
Microsoft Office
Responsibilities
Develop creative sales incentives (discounts, coupons, contests), plan promotion strategies with sales/marketing leadership, measure campaign performance via KPIs, manage promotion budgets, coordinate operational execution at POS and digital channels, manage agency and service providers
Seniority
Manager, hands-on leadership