Fachkraft CRM & Lead Management (m/w/d)
Core
Design and implement B2B marketing automation and lead management processes to generate and nurture leads along the customer journey.
Role type
CRM & Lead Management Specialist
Builds
B2B sales automation workflows and lead nurturing campaigns
Domain
B2B Marketing & Sales Technology
Required skills
B2B marketing automation, lead generation, customer journey analysis, customer segmentation, KPI reporting, SAP Sales Cloud (C4C), project coordination
Preferred skills
Change management, strategic sales project collaboration
Technologies
SAP Sales Cloud (C4C)
Responsibilities
Conceptualize and implement marketing automation processes, plan and optimize lead generation campaigns, analyze customer journeys, execute customer segmentation, support system landscape development, coordinate reports and KPIs
Seniority
Mid-level, hands-on specialist