Online Marketing Manager (m/w/d) Performance & KI-Advertising
Core
Performance Marketing Manager responsible for planning, setting up, and optimizing paid campaigns across Google, Meta, and TikTok, while developing and testing AI-generated advertising creatives.
Role type
Senior Performance Marketing Manager (Paid Media & AI Creative)
Builds
Paid media campaigns and AI-generated ad creatives for a D2C footwear brand
Domain
E-commerce / Fashion / Digital Advertising
Required skills
Google Ads (Search, Shopping, PMax), Meta Ads (Instagram, Facebook), TikTok Ads, AI creative tools (Midjourney, Sora, ChatGPT, ElevenLabs), Budget management, KPI analysis (ROAS, CPA, CTR, CVR), A/B testing, Retargeting strategies
Preferred skills
Pinterest Ads, Google Analytics 4, Klaviyo, Shopify, SEO basics, Influencer briefings
Responsibilities
Plan, set up, and optimize paid campaigns across Google, Meta, and TikTok; Develop and test AI-generated advertising creatives from concept to final ad; Manage budget and control KPIs with regular reporting; Build retargeting and nurturing funnels; Collaborate with design, content, and e-commerce teams; Monitor market trends and test new ad formats; Conduct continuous A/B testing of creatives, headlines, audiences, and landing pages
