Media Marketing Manager (m/w/d)
Core
Develop integrated media strategies, plan media campaigns, and control budgets across linear and non-linear channels for the State Lottery Group.
Role type
Media Marketing Manager
Builds
Integrated media campaigns and strategic media plans
Domain
Media & Marketing / Lottery Industry
Required skills
Media strategy, Media planning, Budget management, Agency management, Media measurement, Data analysis, KPI definition, Strategic reporting
Preferred skills
Experience with BI systems, AI applications, Market research data
Technologies
Excel, BI systems, Media tools, AI applications
Responsibilities
Develop integrated media strategies, Plan media campaigns, Manage media budgets, Control external agencies, Measure campaign effectiveness, Analyze data and derive recommendations
Seniority
Mid-Senior, hands-on IC