CRM & Marketing Automation Manager (m/w/d)
Core
Systematically develop customer relationships and activate a large existing customer base to enhance the post-purchase experience for outdoor wellness products.
Role type
CRM & Marketing Automation Manager
Builds
Automated marketing workflows, email campaigns, and lead nurturing processes for Whirlpool & Living's outdoor wellness products. (via careerplan.io/jobs/10000-1205857584-S-crm-marketing-automation-manager-mwd-at-whirlpool-living-gmbh)
Domain
Retail / Outdoor Wellness / Digital Marketing
Required skills
CRM tools (Zoho), Email automation (Klaviyo), Lead scoring, Segmentation, Workflow automation, Data analysis, Cross-selling/Upselling strategies
Preferred skills
AI-driven automation, Multi-channel marketing experience (Online, Trade shows, Showrooms)
Responsibilities
Manage and expand the Zoho CRM system, Build newsletter sequences in Klaviyo, Integrate Shopware for purchase history and cart recovery, Automate lead routing from ads and events, Create reports on CPL, Lead-to-Termin-Rate, ROAS, and MROI
Seniority
Mid-Senior, hands-on IC