CRM Manager (w/m/d)
Core
Design and implement cross-channel CRM strategies, manage customer segmentation and journey maps, and optimize marketing campaigns based on data analysis.
Role type
CRM Manager
Builds
Cross-channel CRM strategies, customer segments, journey maps, and optimized marketing campaigns
Domain
E-commerce / Retail
Deliverable
production ML models
Required skills
SQL, Python, Data Mining, Customer Segmentation, Journey Mapping, Data Warehouse Implementation, KPI Analysis
Preferred skills
Programming languages beyond SQL/Python, Customer Value Analysis
Technologies
SQL, Knime, Python, Campaign Management Tools, Data Warehouse