Category Manager (m/w/d)
Core
Analyze product categories, customer behavior, and market trends to develop and optimize category strategies for assortment, pricing, and promotion to drive revenue and profit growth.
Role type
Category Manager
Builds
Assortment strategies, pricing plans, and promotional campaigns for non-alcoholic beverages
Domain
FMCG / Food & Beverage / Retail
Deliverable
product features
Required skills
Category strategy development, assortment optimization, market and competitive analysis, KPI tracking and reporting, supplier and retailer negotiation, POS planning and shelf optimization, data analysis
Preferred skills
GS1 Category Management certification, experience with panel data (YouGov, Nielsen/Circana), optimization software proficiency
Technologies
MS Office, Analytical tools, Panel data platforms (YouGov, Nielsen/Circana)
Responsibilities
Analyze product categories, customer buying behavior, market trends, and competitive landscape; Develop and align category strategies for assortment, pricing, promotion, and placement; Define and optimize product assortment based on customer needs; Plan and coordinate product presentation and shelf optimization at the point of sale; Support negotiations on terms and pricing with suppliers and retailers; Continuously manage the category process and report key metrics; Utilize optimization software to enhance results