Regional Digital Marketing Manager

## Responsibilities - Build, plan, and implement a regional digital marketing strategy to drive top-of-funnel activities that lead to installs, product usage, and brand awareness across all products, app languages, and segments. - Create monthly plans to drive traffic through paid user acquisition through various channels such as Apple’s App Store, Google’s universal ad campaigns, and third-party ad networks. - Develop and lead organic marketing strategies to meet top-of-funnel objectives, primarily app store optimization (ASO). - Supervise, mentor, and guide the Digital Marketing Specialists to ensure alignment with the overall marketing strategy and organizational goals. - Collaborate with multiple YouVersion teams to develop specific campaign assets and align on roadmap and marketing needs to maximize opportunities that lead to the best inbound marketing strategy. - Collaborate with key strategic partners to expand the YouVersion marketing reach through shared install-based activities and initiatives. - Evaluate performance trends that act proactively to increase market segment by adjusting approved campaign budget allocation based on real-time learning and analysis of performance, trends, and insights. - Regularly evaluate platforms and ad networks. - Stay current with emerging opportunities in the digital marketing world. - Report to leadership on marketing spend return on investment, including cost, reach, and quality. - Report on knowledge of current market conditions that affect digital marketing. ## Requirements - Ability to self-motivate, make independent decisions, and solve problems with innovation. - Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change. - Excellent verbal, written, and interpersonal communication skills to clearly explain complicated processes and foster partnerships. - Effective at process and organizational management to coordinate, structure, and provide vision to projects. - Strong leadership skills and understanding of developing and guiding others. - High School Diploma or GED. - 1-3 years of related work experience. ## Nice to Have - N/A ## Benefits - Paid parental leave, including maternity, paternity, and adoption leave. - Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons. - Innovative and comprehensive Medical, Dental, and Vision insurance. - Life insurance policy provided for all staff members at 2x annual salary at no cost. - Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members. - Comprehensive wellness and mental health benefits. - Generous 401(k) retirement plan. - $160 annually in development dollars for professional growth. - Casual dress and work environment. Our Beliefs, Culture, and Commitment to Diversity At Life.Church, every staff member, and intern is a minister and is expected to engage in the church's ministry fully. We consider ministry readiness and an individual’s capacity to represent Life.Church’s beliefs as a minister during the selection process for all staff and intern positions. An essential function within every position held by a staff member or intern at Life.Church is to uphold and represent the beliefs of Life.Church. Learn more about what we believe at Life.Church. While we unite around our mission, we know unity doesn’t mean uniformity. Our calling is too great, and our mission is too important not to be intentional about strengthening our team through diversity. We know that diverse perspectives in race, ethnicity, background, age, and gender are essential to reaching the world for Christ. To learn more about how we strengthen our team through diversity, visit our careers page. All data collected in our application process, from resume collection to application questions, is used for recruitment purposes only.