Regional Marketing Manager (North America)
Core
Execute integrated marketing campaigns to drive demand generation and increase brand recognition for AI CRM and workflow automation solutions.
Role type
Regional Marketing Manager (B2B)
Builds
Integrated marketing programs, multichannel campaigns, and account-based strategies for enterprise software.
Domain
B2B SaaS / Enterprise Software
Deliverable
product features
Required skills
B2B marketing experience, campaign orchestration, cross-functional collaboration, multi-initiative management, data analysis, lead generation, conversion optimization
Preferred skills
SaaS or enterprise software marketing experience, large-scale industry conference planning, external event execution
Technologies
Digital, social media, web, virtual events, in-person events, email, 3rd party agency tools
Responsibilities
Plan, create, and execute high-performing marketing programs; Support and align with sales team priorities to drive pipeline; Deploy strategies to reach new prospects and expand opportunities; Orchestrate multichannel campaigns; Plan and deliver complex marketing initiatives; Set goals and define metrics for campaigns; Track and analyze campaign performance to optimize future initiatives.
