Marketing Operations Manager
Core
Enables a high-performing marketing organization through systems, data, and process optimization to ensure marketing programs are measurable, scalable, and efficient.
Role type
Marketing Operations Manager
Builds
Scalable marketing systems, lead lifecycle processes, and performance dashboards for a B2B SaaS procurement platform.
Domain
B2B SaaS / Procurement Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketo administration, Salesforce CRM, campaign execution, lead lifecycle management, marketing attribution, data analytics, automation workflows
Preferred skills
Marketo Measure, ABM platforms (6sense/Demandbase), Intercom, Gong, BI tools (Metabase), AI-enabled tooling
Technologies
Marketo, Salesforce CRM, Intercom, Gong, Marketo Measure, 6sense, Demandbase, Google Analytics, Amplitude, Metabase
Responsibilities
Support campaign execution and tracking across channels; maintain and optimize lead lifecycle processes; build and maintain dashboards for campaign performance and funnel metrics; administer Marketo and Salesforce CRM; partner with Demand Generation, Sales, and RevOps teams to align processes and reporting.
Seniority
Mid-level, hands-on IC
