Brand Manager
Core
Lead brand and format workstreams to bring the BWS brand to life across physical store networks and omnichannel touchpoints, focusing on store range initiatives, macro space, and category adjacencies.
Role type
Senior Brand Manager (Retail/FMCG)
Builds
In-store visual identity, retail POS assets, localized marketing campaigns, and brand messaging rollouts.
Domain
Retail, Liquor, FMCG
Deliverable
product features
Required skills
Retail marketing strategy, project management, brand visual identity management, POS asset development, budget management, stakeholder management, data interpretation
Preferred skills
Experience in liquor or FMCG, tertiary qualifications in business/marketing
Technologies
POS systems, digital display tools, media planning platforms
Responsibilities
Lead briefing and delivery of retail POS assets and in-store signage; Drive rollout of brand visual identity across store phases; Manage marketing budgets, forecasting, and partner invoicing; Partner with cross-functional teams (Operations, Merchandise, Digital) on brand initiatives; Ensure store activations are measurable against commercial objectives.
Seniority
Senior, hands-on IC