Regional Digital Marketing Manager
Core
Implement and manage regional digital marketing strategy to drive user acquisition, app installs, and brand awareness for YouVersion across paid and organic channels.
Role type
Regional Digital Marketing Manager
Builds
Regional digital marketing campaigns and strategies for YouVersion app
Domain
Mobile App Marketing / Digital Advertising
Deliverable
product features
Required skills
Paid user acquisition strategy, App Store Optimization (ASO), multi-channel campaign management, budget allocation analysis, team mentorship, cross-functional collaboration, market trend analysis
Preferred skills
Emerging digital marketing opportunities knowledge
Technologies
Apple App Store, Google Ads, third-party ad networks
Responsibilities
Build and implement regional digital marketing strategy, create monthly paid user acquisition plans, develop organic marketing strategies, supervise Digital Marketing Specialists, collaborate on campaign assets, evaluate platform performance, report on marketing ROI
Seniority
Mid-level, hands-on IC