Associate Product Marketing Manager
Core
Associate Product Marketing Manager translating complex in vitro diagnostic science into market positioning, content, and go-to-market strategies for therapeutic drug monitoring, veterinary diagnostics, and biomarkers.
Role type
Associate Product Marketing Manager (IVD/Diagnostics)
Builds
Product launches, sales enablement tools, marketing campaigns, and digital assets for ARK's diagnostic technologies.
Domain
Life Sciences / In Vitro Diagnostics (IVD)
Deliverable
product features
Required skills
Product marketing, go-to-market strategy, scientific content translation, project management, Adobe Creative Cloud, SEO/GEO, CRM management, event planning
Preferred skills
Therapeutic drug monitoring, clinical toxicology, drugs-of-abuse testing, human biomarkers, veterinary diagnostics
Technologies
Adobe Creative Cloud, Salesforce, CMS, Web Analytics
Responsibilities
Define target markets and product positioning, coordinate product launches, develop sales enablement materials, create technical and commercial content, manage industry events and webinars, optimize digital marketing assets
Seniority
Associate, hands-on IC
