Mobile Growth Manager
Core
Own and scale app acquisition and growth channels for mobile platforms, driving measurable growth in installs, activation, and revenue.
Role type
Mobile Growth Manager
Builds
Mobile app acquisition campaigns and growth programs
Domain
Mobile app growth, AI technology
Deliverable
product features
Required skills
Mobile acquisition campaign management, Full-funnel metrics optimization (activation, retention, LTV), Mobile attribution frameworks (SKAN, MMPs), Cross-functional collaboration, Data-driven experimentation, Platform strategy (Meta, TikTok, Apple Search Ads, Google App Campaigns)
Preferred skills
Building new channels from scratch, Operating in ambiguity, Fast iteration
Technologies
Meta Ads, TikTok Ads, Apple Search Ads, Google App Campaigns, SKAN, MMPs
Responsibilities
Develop and execute mobile growth strategies across key acquisition channels, Own campaign planning, budget allocation, optimization, and performance tracking end-to-end, Partner with creative teams to develop high-performing ad creative, Design and run experiments to improve install rate, activation, retention, and monetization, Work with product and lifecycle teams to optimize onboarding and conversion flows, Build and leverage attribution frameworks to measure true performance
Seniority
Individual Contributor, hands-on execution
