Senior Product Marketing Manager
Core
Strategic leader defining go-to-market strategy, positioning, pricing, and product direction for a B2B SaaS platform used by designers and field teams.
Role type
Senior Product Marketing Manager (Strategic IC)
Builds
Go-to-market strategies, pricing models, product positioning, and launch programs for self-serve and sales-assisted motions.
Domain
B2B SaaS / Construction & Home Services
Required skills
B2B SaaS product marketing, go-to-market strategy, market research, pricing strategy, product strategy partnership, ideal customer profiling, competitive intelligence, launch management, commercial thinking
Preferred skills
Construction/home services domain expertise, team mentoring, voice-of-customer program development, beta program leadership, vertical SaaS experience
Technologies
HubSpot, product analytics platforms, competitive intelligence tools, sales enablement platforms
Responsibilities
Set positioning and messaging strategy; Own go-to-market strategy for product launches; Lead market and customer research; Shape product strategy with Product leadership; Own pricing and packaging strategy; Define ICP and buyer strategy; Develop beta and launch programs; Drive competitive and sales enablement; Measure and communicate GTM performance; Build scalable PMM processes
Seniority
Senior, hands-on IC