Martech Manager- Audience
Core
Maximize the value of the MarTech and AdTech ecosystem by connecting audience data, activation workflows, and platform operations to support personalization, customer engagement, and campaign performance.
Role type
Martech Manager (Audience Strategy & Operations)
Builds
Audience segments, activation workflows, tracking integrations, and reporting dashboards for marketing and advertising channels.
Domain
Real Estate Technology / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Audience strategy, first-party data activation, customer data platforms (CDP), advertising platform operations, tracking & measurement, data governance, privacy compliance, platform integration, campaign optimization, technical troubleshooting
Preferred skills
Real estate industry experience, data clean rooms, second-party data partnerships, server-side conversion tracking, API-based audience integrations, data layer implementation
Technologies
Google Ad Manager, Google Tag Manager, Tealium, Meta Business Manager, Google Ads, Google Analytics
Responsibilities
Lead audience strategy and enablement across the marketing technology ecosystem; drive activation and optimization of customer audiences; manage operational management and optimization of the advertising technology ecosystem; oversee tracking, measurement, and platform integrations; troubleshoot technical issues and maintain platform health.
Seniority
Mid-Senior, hands-on IC
