Head of Customer Data & MarTech
Core
Lead the marketing technology ecosystem, customer data foundations, commercial reporting, and experimentation capability to drive digital growth for Australia's largest lottery business.
Role type
Senior leadership MarTech and Customer Data Head
Builds
Marketing technology platforms, customer data frameworks, commercial reporting systems, and experimentation programs
Domain
Gaming/Lottery industry + Digital Marketing Technology
Required skills
Marketing technology architecture, Customer data platforms, Digital analytics, Experimentation tools, Identity resolution, Vendor management, Team leadership
Preferred skills
Stakeholder management, Complex regulated environment experience
Technologies
Customer data platforms, Digital analytics tools, Experimentation tools
Responsibilities
Lead marketing technology ecosystem architecture and roadmap; Own customer data and measurement framework; Drive commercial reporting and analytics; Establish marketing performance metrics; Lead experimentation and team capability development
Seniority
Senior, hands-on IC with people leadership