General Manager of Brand and Marketing
Core
Shape strategic direction of advertising and public relations initiatives to drive brand awareness and engagement across platforms.
Role type
General Manager of Brand and Marketing
Builds
Brand awareness and market presence in Australia
Domain
Advertising and Public Relations
Deliverable
product features
Required skills
Strategic planning, Campaign execution, Team leadership, Market analysis, Budget management, Cross-functional collaboration, Data-driven decision making, Digital marketing tools proficiency
Preferred skills
None stated
Responsibilities
Develop and implement comprehensive brand and marketing strategies, Oversee execution of marketing campaigns across multiple channels, Lead and mentor the marketing team, Analyse market trends and consumer insights, Manage budgets and allocate resources, Collaborate with cross-functional teams, Monitor and report on campaign performance
Seniority
Senior, hands-on IC