Senior Marketing Manager II
Core
Senior marketing leader shaping consumer growth and brand strategy across the Canadian market, translating business objectives into integrated campaigns and brand experiences.
Role type
Senior Marketing Manager (Consumer Growth & Brand Strategy)
Builds
Integrated marketing campaigns, brand partnerships, and consumer growth programs for a consumer technology company.
Domain
Consumer Technology / Canadian Market
Deliverable
product features
Required skills
Consumer marketing strategy, integrated campaign execution, brand partnership management, influencer program leadership, cross-functional team coordination, budget management, strategic planning, localization expertise (Quebec/Canada), stakeholder presentation
Preferred skills
Bilingual English/French, deep knowledge of Québécois culture, experience in multi-market environments
Technologies
Marketing automation platforms, CRM systems, social media channels, paid media platforms
Responsibilities
Develop Canadian consumer marketing strategy and secure alignment with senior stakeholders; Execute integrated campaigns across paid and owned channels; Manage brand partnerships and influencer programs; Track and manage the Canadian monthly marketing budget; Present strategic recommendations to senior leadership; Collaborate with agencies and internal teams on brand and growth initiatives
Seniority
Senior, hands-on IC with strategic ownership