Advertising Product Manager-Ichiba Advertising Department, Marketplace Business (C&M)
Core
Planning and developing advertising products and tools for merchants and brands on Rakuten Ichiba, Japan's largest e-commerce platform.
Role type
Product Manager (Advertising)
Builds
Performance ads (search, display, coupon), ad management tools, and reporting/analytics tools.
Domain
E-commerce / Digital Advertising
Deliverable
product features
Required skills
Product lifecycle management, market/customer/data analysis, functional specification definition, cross-functional collaboration, KPI analysis, product performance optimization.
Preferred skills
Experience at advertising platforms/media/agency, AI tool utilization (e.g., Claude code).
Technologies
AI tools (Claude code), Rakuten data assets.
Responsibilities
Plan and develop new advertising products and features; Identify business opportunities through market, customer, and data analysis; Define product requirements and functional specifications; Collaborate with Engineering, Design, Data Science, and Business teams; Drive cross-functional projects from planning through launch; Analyze KPIs and continuously improve product performance; Partner with Sales and Operations teams to enhance advertiser experience.
Seniority
Mid-career (3+ years experience)
