Advertising Product Manager-Ichiba Advertising Department, Marketplace Business (C&M)
Core
Plan and develop advertising products (display ads, listing ads, promotions) and management/analytics tools for merchants on Rakuten Ichiba, Japan's largest e-commerce platform.
Role type
Product Manager (Advertising)
Builds
Performance ads, ad management tools, reporting/analytics tools
Domain
E-commerce, Digital Advertising, AI-driven marketing
Deliverable
product features
Required skills
Product management, Project management, Market analysis, Data analysis, Cross-functional collaboration, KPI analysis
Preferred skills
Advertising platform experience, Media company experience, AI tool usage (e.g., Claude code)
Technologies
AI tools, Data analytics platforms
Responsibilities
Plan and develop new advertising products and features, Identify business opportunities through market and data analysis, Define product requirements and functional specifications, Collaborate with Engineering, Design, Data Science, and Business teams, Drive cross-functional projects from planning through launch, Analyze KPIs and continuously improve product performance, Partner with Sales and Operations teams to enhance advertiser experience
Seniority
Mid-career (3+ years experience)
