Influencer Marketing Manager (HUB)
Core
Develop and execute large-scale Influencer Marketing strategies, campaigns, and UGC programs for clients in the Mexican market.
Role type
Influencer Marketing Manager
Builds
Influencer campaigns, UGC programs, and brand activations
Domain
Marketing / Influencer & Creator Economy
Deliverable
product features
Required skills
Influencer & Creator Marketing Strategy, Talent Scouting and Selection, Creative Brief Development, Content and Format Strategy, Influencer and Agency Negotiation, Contracts and Usage Rights, UGC Strategy and Production, Budget Management, Campaign Measurement and Optimization, Talent and Management Agency Relations
Preferred skills
Experiential Marketing, Strategic Thinking, Leadership, Client Management, Decision-Making, Problem-Solving
Technologies
None stated
Responsibilities
Develop and lead Influencer Marketing strategies aligned with client objectives; Define campaign objectives, audiences, platforms, creator profiles, content territories, formats, deliverables, and KPIs; Lead the scouting, evaluation, and selection of Influencers, Creators, KOLs, Celebrities, and UGC creators; Manage negotiations with talent and management agencies, including fees, deliverables, usage rights, exclusivity, timelines, and contractual conditions; Develop creative and strategic briefs that clearly communicate the campaign concept, brand guidelines, key messages, deliverables, formats, and mandatory requirements; Lead campaigns from beginning to end, including planning, contracting, briefing, content development, approvals, publication, monitoring, and reporting; Develop and oversee UGC programs, defining creator volume, content formats, production workflows, usage rights, timelines, and quality standards; Review and approve creator content, ensuring brand alignment, authenticity, platform relevance, and compliance with campaign guidelines; Manage large-scale budgets and reallocate investment according to the performance of each creator, content format, platform, and campaign objective; Analyze campaign results to determine when to increase, maintain, modify, or stop investment in specific talents, formats, or content; Develop performance reports and translate results into strategic and actionable recommendations; Maintain relationships with influencers, managers, agencies, and key partners within the Mexican creator ecosystem; Maintain direct client communication through strategic presentations, budget reviews, campaign updates, results, recommendations, and timelines; Lead and coordinate internal teams and external partners to ensure quality, profitability, timely delivery, and campaign performance.
Seniority
Mid-Senior, hands-on IC