Senior Creative Strategist
Core
Drive development and performance of paid social advertising for a fast-growing injury relief and recovery brand by creating persuasive, education-led video content.
Role type
Senior direct-response creative strategist (paid social)
Builds
Video ads, landing pages, and email campaigns for a health/fitness brand
Domain
Health, fitness, healthcare, medical devices
Required skills
Paid social scriptwriting, creative angle development, direct-response copywriting, video production briefing, performance data analysis, audience segmentation, objection handling, clinical concept translation
Preferred skills
Health/fitness/medical device industry experience, physiotherapy or clinical background
Technologies
Paid social platforms, video editing tools, analytics platforms
Responsibilities
Develop new advertising angles and creative strategies for specific customer segments; Write short- and long-form video scripts with natural dialogue; Produce approximately 15 creative briefs per week; Review performance data to refine high-performing ads and discontinue underperformers; Adapt proven angles into landing pages and email campaigns; Translate complex clinical concepts into credible customer messages.
Seniority
Senior, hands-on IC