Performance Marketing Manager (PPC & User Acquisition) – Mobile Apps
Core
Own and scale Google Ads performance for mobile apps, managing large budgets and optimizing campaigns using LTV modeling and predictive bidding.
Role type
Senior IC performance marketing manager (PPC & User Acquisition)
Builds
Mobile app user acquisition campaigns at scale
Domain
Mobile apps / Performance marketing
Deliverable
production ML models
Required skills
Google Ads management, Google App Campaigns (UAC), LTV modeling, predictive bidding, GA4, Singular, RevenueCat, data analysis, budget management
Preferred skills
AI tools for automation, anomaly detection
Technologies
Firebase, GA4, RevenueCat, Singular
Responsibilities
Manage large-scale Google Ads budgets ($1M+ monthly), build bidding strategies based on predicted LTV, conduct hands-on data analysis to optimize campaign performance, leverage AI tools to automate reporting and tasks, drive growth initiatives proactively
