Director of Marketing - Falcon MLR
Core
Lead global marketing strategy and go-to-market execution for Falcon MLR, an agentic MLR solution in the life sciences industry.
Role type
Director of Marketing (Global)
Builds
Global marketing programs, demand generation campaigns, and integrated marketing strategies for Falcon MLR.
Domain
Life Sciences / SaaS / Enterprise B2B
Deliverable
product features
Required skills
Global GTM strategy, multi-channel campaign management, content creation and editing, account-based marketing (ABM), audience segmentation, database management, cross-functional leadership, performance measurement and optimization.
Preferred skills
Life sciences industry marketing experience, Marketo proficiency.
Responsibilities
Develop global marketing strategy and GTM execution; create awareness and nurture key contacts to drive pipeline; develop marketing content (stories, presentations, web content, videos, webinars); partner with Product and Strategy on positioning; represent customer voice with market insights; optimize ABM effectiveness; manage account/contact databases; measure and optimize marketing performance.
Seniority
Director, strategic leadership with hands-on execution.
