Digital Engagement Manager
Core
Lead digital customer journeys, marketing automation, and owned channels for a residential aged care provider.
Role type
Senior Digital Engagement Manager
Builds
Automated lifecycle campaigns, website experiences, and social media content for residents and families.
Domain
Healthcare / Digital Marketing
Deliverable
product features
Required skills
Marketing automation strategy, lifecycle campaign management, SEO/GEO, A/B testing, social media management, website/CMS management, campaign attribution, team leadership
Preferred skills
Marketo Engage, Drupal, GA4, Looker Studio, Google Ads, Meta Ads
Responsibilities
Lead website and digital channel strategy, build and optimize automated campaigns, oversee social channels and online reputation, drive SEO and attribution, partner with technology teams, lead and develop the marketing team
Seniority
Senior, hands-on IC with team leadership
