Data Scientist
Core
Marketing Data Scientist generating actionable insights for marketing campaigns and operational management using Google Cloud Platform.
Role type
Marketing Data Scientist
Builds
Marketing mix modelling, bidding optimizations, self-service BI solutions
Domain
Digital Marketing, Data & Analytics
Deliverable
production ML models
Required skills
Machine learning, SQL, Python, Statistical methods, Time-series analysis, NLP, Deep learning, Google Cloud Platform (GCP), BigQuery, Google AI Platform, Google Analytics, Marketing automation tools, CRM systems
Preferred skills
Experience with onsite tracking, Digital marketing strategies, Open source technologies
Technologies
Google Cloud Platform, BigQuery, Google AI Platform, Google Analytics, Python, SQL
Responsibilities
Conduct detailed analyses of customer, marketing, and onsite data to optimize marketing campaigns. Take end-to-end ownership of analytical projects from data preparation to model evaluation. Expand and optimize Data Science use cases like marketing mix modelling or bidding optimizations. Develop and provide self-service BI solutions tailored to marketing requirements.
