Senior Marketing analyst
Core
Senior analytical role focused on improving marketing performance, enabling data-driven investment decisions, and shaping logic for marketing budget allocation across products and channels.
Role type
Senior Marketing Analyst (Performance & Analytics)
Builds
Analytical frameworks, Early LTV models, and AI-powered analytics tools for performance diagnostics and budget allocation.
Domain
Performance Marketing & Data Analytics
Deliverable
production ML models (via careerplan.io/jobs/0316d828-f6a4-4171-b09d-493048c9aee6-senior-marketing-analyst-at-jobgether)
Required skills
SQL, A/B testing, statistical analysis, performance marketing economics (LTV, CAC/CPA, ROI/ROAS), Python, BI tools (Superset, Tableau, Power BI), Google Sheets/Excel
Preferred skills
Forecasting, optimization models, Early LTV/predictive LTV, automated analytical products, AI/LLM-based analytics tools
Responsibilities
Design high-level logic and models for marketing budget allocation; Develop and validate Early LTV metrics and models; Build analytical frameworks for performance diagnostics; Contribute to internal AI-based analytics tool development; Support unified BI layer through metric definition and validation; Translate analytical findings into actionable business rules and recommendations.
