Program Manager, Martech Operations & Governance
Core
Establish and manage operational governance, intake processes, and incident management across a complex Martech, Analytics, Tagging, Privacy, and Measurement ecosystem.
Role type
Senior Program Manager (Martech Operations & Governance)
Builds
Scalable operational workflows, governance frameworks, and centralized reporting dashboards for marketing and analytics initiatives.
Domain
Digital Marketing Technology (Martech), Digital Analytics, Data Privacy & Governance
Deliverable
Dashboards & analysis
Required skills
Program management, Martech ecosystem knowledge, Digital analytics (GA4, server-side tagging), Intake process design, Stakeholder coordination, Incident management, Vendor management, Executive reporting
Preferred skills
Experience with privacy/consent management, Data quality governance, Process improvement methodologies
Technologies
GA4, Tag management systems, Server-side tagging, Media pixels, E-commerce tracking platforms
Responsibilities
Manage centralized intake for Martech and analytics requests; Establish governance processes and prioritization frameworks; Coordinate cross-functional teams and external vendors; Track and resolve operational incidents and data quality issues; Develop operational dashboards and executive reports.
Seniority
Senior, hands-on IC
