Head of Brand, Digital Experience and Market Activation
Core
Shape integrated global strategy across brand, digital experience, and market activation to drive awareness, preference, adoption, and business growth for a SaaS print management platform.
Role type
Senior IC Head of Brand, Digital Experience and Market Activation
Builds
Global brand positioning, digital customer journeys (website, partner portal), and market activation campaigns for cloud/SaaS solutions
Domain
B2B SaaS / Print Management / Digital Marketing
Deliverable
product features | dashboards & analysis
Required skills
Global strategy, brand positioning, storytelling, digital experience management, product marketing, cross-functional leadership, data-driven growth planning
Preferred skills
Technical thought leadership, SEO/SEM expertise, launch execution
Technologies
Owned digital platforms, organic/paid search, modern digital marketing stacks
Responsibilities
Set integrated global strategy for brand, digital experience, and market activation; Champion brand architecture and storytelling; Elevate owned digital platforms for seamless customer journeys; Drive market activation and campaign execution; Partner with Product and Commercial teams for alignment; Lead and coach the marketing team
Seniority
Senior, hands-on IC
