Segmentation Manager
Core
Establishes governance, accountability, and data-quality standards for audience segments used across the University Development Office and campus.
Role type
Senior Marketing Operations Manager (Data Governance & Segmentation)
Builds
Audience segments, shared filters, dynamic lists, and dashboards for donor and prospect management.
Domain
Higher Education Fundraising / Marketing Operations
Required skills
Audience segmentation, data governance, database management, marketing automation, CRM management, SQL, data quality auditing, compliance standards (CANSPAM, GDPR), stakeholder partnership
Preferred skills
Tableau, Salesforce reports, business goal translation, privacy/communication-preference standards, cross-functional collaboration
Technologies
Salesforce CRM, Oracle Eloqua, SFMC, Salesforce Data Cloud, Tableau, SQL
Responsibilities
Establish and enforce standards for segment definitions, naming, and documentation; Partner with segment owners to implement consistent segmentation practices; Audit existing segments for duplication, outdated information, and compliance; Define, monitor, and report on segment-related KPIs; Investigate and report on data eligibility criteria and business rules; Reduce data-quality issues and donor fatigue by identifying segment risks.
Seniority
Senior, hands-on IC
