Digital Marketing Coordinator, Marketing and Communications in Cockrell School of Engineering
Core
Own and continuously improve the college's digital channels (web, email, integrated campaigns) using content judgment, UX, analytics, and SEO.
Role type
Digital Marketing Coordinator (hands-on IC)
Builds
College website experiences, email marketing campaigns, and digital content assets
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Email marketing management, CMS management (WordPress), HTML/CSS troubleshooting, Web analytics (GA4), SEO, UX best practices, Information architecture
Preferred skills
Enterprise email platforms (Eloqua), Google Tag Manager, Digital governance, User training
Technologies
WordPress, Eloqua, GA4, Google Search Console, Google Tag Manager, HTML, CSS
Responsibilities
Create, edit, and optimize webpages and landing pages; Manage and execute email marketing programs including segmentation and distribution; Monitor and analyze digital campaign performance; Apply SEO and accessibility best practices; Implement front-end improvements using HTML/CSS
Seniority
Mid-level, hands-on IC