Marketing Specialist - College of Business and Economics
Core
Develops, implements, and measures multi-channel marketing initiatives to support enrollment, brand awareness, and institutional visibility for the College of Business and Economics.
Role type
Marketing Specialist (Academic Staff)
Builds
Multi-channel marketing campaigns, creative materials, and event programming for a business school.
Domain
Higher Education / Marketing
Deliverable
product features
Required skills
Multi-channel campaign management, digital marketing tools proficiency, marketing analytics, content production, project management, vendor coordination
Preferred skills
Higher education marketing experience, paid media platform management, student staff supervision, brand management principles, CRM software usage, graphic design software proficiency
Technologies
Google Ads, Meta Business Suite, LinkedIn, programmatic, Stack Adapt, Monday.com, Slate, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat, Adobe Express, Canva
Responsibilities
Develops and disseminates marketing materials across various communication mediums; manages multi-channel campaigns from concept through deployment; coordinates with vendors and agency partners; supports event marketing and recruitment programming; contributes to strategic marketing plans based on research; collects and analyzes marketing data to optimize campaigns; supervises student marketing staff.
Seniority
Mid-level, hands-on IC
