Campaign Marketing Manager, Forma
Core
Define creative campaign strategies and go-to-market plans for Autodesk's Architecture, Engineering, Construction, and Operations portfolio in the global education market.
Role type
Campaign Marketing Manager
Builds
Global marketing campaigns, creative concepts, and nurture strategies for students, educators, and influencers.
Domain
Software / Education / AECO
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Global campaign strategy, creative concept development, AI prompt design, data-driven decision making, cross-functional collaboration, audience segmentation, external agency management, ROI analysis
Preferred skills
Matrixed environment collaboration, executive presentation skills, innovation mindset, difficult conversation facilitation
Technologies
Draftr, Marketo, Airtable, Salesforce CMT, Allocadia, Adobe Customer Journey Analytics, Power BI, Fullstory
Responsibilities
Develop master campaign deliverables and creative concepts; oversee internal communications strategy; design AI prompts and evaluate outputs; collaborate with cross-functional teams; create content resonating with target demographics; deliver campaigns and playbooks to customer-facing teams; manage global nurture campaigns; achieve marketing ROI metrics; manage cross-functional communications and quarterly updates
Seniority
Mid-Senior, hands-on IC
