Director, APAC B2B Offline Channel
Core
Set regional direction for B2B offline retail and omnichannel development for LEGO across APAC, translating global strategy into commercial plans and strengthening brand presence in physical retail.
Role type
Senior Director, B2B Offline Channels
Builds
Regional commercial plans, channel growth initiatives, and retail execution strategies for grocery, convenience, toy specialist, and specialty channels in APAC.
Domain
Consumer Goods / Retail / FMCG
Deliverable
product features
Required skills
Strategic and commercial thinking, analytical and data-driven decision making, cross-functional collaboration, stakeholder management, international experience, business delivery track record
Preferred skills
Experience in Sales and Retail, matrix organization navigation, test-and-learn initiatives
Technologies
Sales tools, system planning
Responsibilities
Set regional commercial direction, track channel performance and lead corrective actions, drive channel growth agenda, lead APAC projects and test-and-learn initiatives, own retail execution agenda, build and engage a network of Business Unit channel leads, act as APAC lead in global forums, provide channel expertise to local teams, develop channel level customer action plans
Seniority
Senior, hands-on IC with strategic oversight
