Director, Head of Hardlines, Licensing & Extended Line
Core
Define and lead the future strategy for the Hardlines licensed business within the LEGO Group, shaping the category roadmap and growing the product portfolio.
Role type
Director, Head of Hardlines, Licensing & Extended Line
Builds
Hardlines strategy, category roadmap, and optimized product portfolio for non-brick physical consumer products
Domain
Consumer goods, Licensing, Hardlines (non-brick physical products)
Deliverable
product features
Required skills
Outbound licensing strategy, category vision, portfolio management, stakeholder alignment, team leadership, commercial insights
Preferred skills
Master's degree in business, global expansion experience
Technologies
N/A
Responsibilities
Create and drive the Hardlines strategy and category roadmap, Grow and optimize the Hardlines product portfolio, Own key licensing partner relationships, Partner closely with creative teams, Expand presence across priority markets, Establish and develop a newly formed Hardlines team
Seniority
Director, strategic leadership & team building
