Associate Trade Marketing Manager
Core
Support retail planning and activation across select accounts in partnership with Key Account Managers to deliver shopper-focused campaigns.
Role type
Associate Trade Marketing Manager
Builds
Strategic business plans, shopper-focused campaigns, and retail activations for the LEGO brand.
Domain
Consumer goods retail / Toy industry
Deliverable
product features
Required skills
Retail campaign planning, event marketing, data analysis, agency partnership management, digital commerce activation, budget management
Preferred skills
Shopper marketing campaign support, strategic business recommendations, multi-project coordination, executive presentation
Technologies
Data analytics tools, digital commerce platforms
Responsibilities
Support strategic business plan proposals using data and insights, partner with regional retail teams to deploy global trade strategies, collaborate with sales and agencies to deliver audience-first campaigns, contribute to shopper-focused campaign planning and selling-in, track measures of success and complete after-action reviews, help deliver successful trade marketing campaigns in the first year
Seniority
Associate, hands-on IC