Assistant Manager, Digital Merchandising and Retail Marketing (B2B)
Core
Lead holistic digital merchandising and retail marketing for B2B eCommerce platforms to enhance digital catalog visibility, optimize product pages, and execute brand campaigns.
Role type
Assistant Manager, Digital Merchandising and Retail Marketing (B2B)
Builds
B2B digital catalog, brand stores, product detail pages, and online brand campaigns for the APAC region.
Domain
Consumer Packaged Goods (CPG) / Children's category / eCommerce
Deliverable
product features
Required skills
eCommerce digital merchandising, retail marketing, content optimization, SEO, campaign leadership, performance analysis, cross-functional collaboration, brand strategy alignment
Preferred skills
CPG and/or children's category experience, test & learn initiatives, digital/eCommerce expertise
Technologies
eCommerce sites, retail marketing tools
Responsibilities
Set up and refine product pages and brand stores, optimize product titles and descriptions for search engines, design online brand campaigns and landing pages, plan and execute media activations, adapt content for different languages and customer needs, maintain consistent brand delivery in the APAC region
Seniority
Mid-level, hands-on IC
