Influencer Marketing Manager (m/f/d)
Core
Shape earned influencer and creator marketing strategy for the LEGO brand in Germany, Austria, and Switzerland to drive brand awareness and conversion.
Role type
Influencer Marketing Manager (Regional)
Builds
Creator marketing campaigns and content activations for the LEGO brand in DACH markets.
Domain
Toys & Entertainment / Influencer Marketing
Deliverable
product features
Required skills
Influencer & Creator Marketing strategy, Full Funnel Campaigns, Agency management, Budget management, KPI management, Negotiation, Project management, Platform fluency (TikTok, Instagram, YouTube), Contract management, German influencer marketing regulations knowledge
Preferred skills
Event Management, Paid Media amplifications
Technologies
CreatorIQ, Kolsquare
Responsibilities
Own the EUC creator strategy end-to-end from planning to analysis; Align global and regional communication strategies to local market needs; Steer local agency and talent management partners; Lead campaign execution including briefings, negotiations, and content approvals; Collaborate cross-functionally with PR, Events, and sales teams.
Seniority
Mid-Senior, hands-on IC