电商商业广告运营（J92164）
Core
Drive revenue for direct-operated e-commerce advertising, specifically focusing on live-streaming commerce ads, by developing strategies and collaborating with sales teams.
Role type
Senior e-commerce commercial advertising operations manager
Builds
E-commerce advertising campaigns and AIGC product showcases (e.g., digital human live streaming)
Domain
E-commerce / Digital Advertising / AIGC
Required skills
E-commerce advertising operations, sales collaboration, AIGC product application, data analysis, market insight, strategy execution
Preferred skills
Experience with Qianchuan or Jinniu ad platforms, understanding of merchant business models, live-streaming commerce expertise
Technologies
Qianchuan, Jinniu, AIGC tools, digital human live streaming platforms
Responsibilities
Develop and execute advertising strategies for target revenue goals; Collaborate with sales to expand customer base and optimize merchant retention and ARPU; Explore and implement AIGC strategic products like digital human live streaming; Build category benchmarks to ensure healthy business growth; Drive product optimization based on frontline feedback and business insights.
