品牌专家（J106680）
Core
Develop annual brand communication strategies, narrative lines, and execution rhythms for PSIG's brand positioning and goals.
Role type
Senior Brand Expert / Integrated Marketing Lead
Builds
Integrated marketing campaigns for new product launches, major milestones, and brand upgrades
Domain
Technology / Consumer Electronics / Smart Hardware
Deliverable
product features
Required skills
Brand strategy, Integrated marketing campaign planning, Content creation & creative direction, KOL/KOC management, Cross-functional collaboration, Data analysis & campaign measurement, Budget management
Preferred skills
AI industry experience, To B & To C dual-channel experience, 0 to 1 brand building, Building brand content systems from scratch
Technologies
WeChat, Weibo, Douyin, Xiaohongshu, Bilibili, Video Accounts
Responsibilities
Formulate annual/quarterly brand communication strategies and execution rhythms; Lead end-to-end planning and execution of integrated marketing campaigns; Build core brand content systems and manage creative quality; Manage media relations and KOL/KOC collaborations; Collaborate with product, PR, design, and sales teams; Establish measurement systems for brand impact and conduct data-driven reviews; Document methodologies and SOPs to empower the team.