Business Data Analysts / reporting specialist SAS
Core
Execute customer segmentation and marketing/CRM campaign analysis to drive business actions and provide actionable insights.
Role type
Business Data Analyst / Reporting Specialist
Builds
Strategic and operational reports, dashboards, and campaign performance metrics for business units.
Domain
Digital transformation, marketing, CRM, and data analytics.
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SQL, SAS Enterprise Guide, Power BI, SAS Visual Analytics, data quality validation, customer segmentation, marketing campaign analysis, data incident resolution
Preferred skills
Strategic reporting, ad-hoc analysis, data reconciliation
Technologies
SQL, SAS Enterprise Guide, Power BI, SAS Visual Analytics
Responsibilities
Execute customer segmentations for commercial campaigns; Analyze marketing and CRM campaigns evaluating response rates, conversion, and ROI; Develop periodic and ad-hoc business reports; Create and maintain Power BI and SAS Visual Analytics dashboards; Verify data quality and consistency; Detect and resolve data incidents from analytical processes; Generate campaign tracking and loyalty program reports.
Seniority
Mid-level, hands-on IC
