Job
Core
Design reporting frameworks, analyze marketing datasets, and build dashboards to monitor campaign performance, optimize targeting, and drive customer retention.
Role type
Marketing Data Analyst
Builds
Marketing dashboards, reporting frameworks, and predictive customer retention models
Domain
Financial services / Fintech / FX
Deliverable
dashboards & analysis
Required skills
SQL, Python, Microsoft Excel, Power BI or Tableau, Google Analytics, Google Ads, Bing Ads, Meta Ads, Criteo, A/B testing, customer lifetime value analysis, segmentation strategies
Preferred skills
Experience in financial/fintech/FX industry, predictive analytics, automation processes
Responsibilities
Design and maintain reporting frameworks, conduct in-depth data analysis for growth opportunities, evaluate marketing metrics and ROI, analyze large datasets for actionable recommendations, develop user demographics and segmentation strategies, build marketing dashboards, plan and analyze A/B tests, transform marketing questions into quantifiable metrics, utilize product usage data for retention models, conduct customer lifetime value analysis, measure impact of segmentation strategies, drive improvements in data sources and automation
Seniority
Mid-level, hands-on analyst
