Leitung Marketing & Kommunikation (m/w/d)
Core
Leading marketing and communication strategy, brand development, and employer branding for a growing care group.
Role type
Senior Marketing & Communications Manager
Builds
Brand strategy, employer branding, marketing campaigns, and digital presence
Domain
Healthcare / Care industry
Deliverable
product features
Required skills
Strategic marketing leadership, brand management, employer branding, market research, project management, agency management, digital marketing, stakeholder management
Preferred skills
Experience in healthcare or consumer sector
Technologies
Social media platforms, marketing automation tools, CRM systems
Responsibilities
Develop and execute brand strategy, manage employer branding initiatives, lead market analysis and segmentation, oversee PR and marketing campaigns, manage external agencies and partners, create marketing materials, advise senior management on strategic decisions
Seniority
Senior, hands-on leadership