Senior Equipment Commerce Product Owner
Core
Lead the commercial ecommerce strategy for propane and petroleum equipment websites, driving customer acquisition, retention, and profitability through self-service and seller-assisted purchasing channels.
Role type
Senior IC Product Owner (Ecommerce)
Builds
Propane and petroleum equipment ecommerce platforms and customer buying experiences
Domain
Industrial equipment distribution (energy/agriculture)
Deliverable
product features
Required skills
Ecommerce strategy, digital product management, online merchandising, roadmap ownership, data analysis, stakeholder collaboration, system integration (ERP/CRM), customer research, usability testing, structured experimentation
Preferred skills
Shopify, B2B ecommerce, equipment distribution industry experience
Technologies
Shopify, CRM, ERP, Marketing tools
Responsibilities
Lead commercial ecommerce strategy for propane and petroleum equipment; Own the ecommerce customer journey and prioritized improvement roadmap; Turn business needs into actionable requirements for IT implementation; Set governance for online product assortment and promotions; Define and monitor ecommerce KPIs; Oversee daily ecommerce operations and EDI integrations; Establish workflows across sales, marketing, IT, and equipment teams.