Data Scientist
Core
Develop and deliver end-to-end Marketing Mix Modeling (MMM) solutions to measure marketing effectiveness and optimize media budget allocation.
Role type
Senior IC data scientist (marketing analytics)
Builds
Short-Term and Long-Term Marketing Mix Models, media budget optimization models
Domain
Marketing analytics, media optimization
Deliverable
production ML models
Required skills
Marketing Mix Modeling (MMM), Python, statistical modeling, media budget optimization, exploratory data analysis (EDA), feature engineering, model validation, Bayesian regression, Git
Preferred skills
Brand Equity Modeling, advanced statistical modeling, cloud-based analytics environments
Technologies
Python, Git
Responsibilities
Design and implement end-to-end MMM solutions; perform data collection, cleansing, preprocessing, and EDA; develop media budget optimization models; interpret model outputs and present actionable insights; maintain version control using Git; drive stakeholder discussions and manage project engagements
Seniority
Senior, hands-on IC
